Capture Your Own Image: How to Get Started On Your Website

If you are looking for a strategy to start a website for your business, the following steps will help you get started in developing useful website content. 

Step 1:  Write your “Mission Statement”Screenshot 2016-08-12 21.25.06

Use this text to describe your intent for social interactions, business communication, and any other type of inquiry someone visiting your site may have based on your service/product.

Identify who you network with best.

Write something personal, professional, and thoughtful about why you do what you do.

Invite new connections and add content which highlights your favorite areas of interest (i.e. your philosophy/special skill set or technique, special tools you have, great clients you have worked with etc..)

Here is one we did for the DCTree

Here is some great work by Dr. Nathan Siebenaller, who did this very well: CLICK HERE TO VIEW DR. NATHAN’S WEBSITE

Step 2:  Use this newly polished first draft document to get input from one or two different volunteer editorsScreenshot 2016-08-12 21.22.49

Send your new content to someone that you admire for their perspective. Ask for advice like topics you could help clarify or details you could add or remove.

Sleep on it for a night and read it again the next day.

Make any final edits and then it’s time to get this in front of your audience.

Facebook, Instagram, email campaigns.

When you’re comfortable with what you’ve got, hit that publish button!

 

 

Step 3: Start a new post and brainstorm + document 5 topics of interest 

Number your page one through five and pick your 5 favorite aspects of what you do. Screenshot 2016-08-12 21.49.13

Under each topic you can simply write everything important that comes to mind.  Don’t worry if you start with 1 word or a phrase. Use each numbered topic to write about experiences you’ve had and who you are looking to work with. Talk about the solution you provide and how to access it.

 

 

Contact Us

 

The Truth of the Matter Pt VIII — In Search of the Magic Bullet

Ah the “Holy Grail” in Chiropractic.

It continually shows up in our dialog but takes on different forms. We can trace the roots back to D. D’s insight regarding the first adjustment of T4 to restore Harvey Lillard’s hearing. The application of x-ray plates and the supposition that a vertebral mal-position was the magic subluxation was the next step. All we needed to do then was adjust the magic spot and all would be well.

Our great desire to make the application of Chiropractic simple has lead to hundreds of techniques, all claiming to have the answer as to where to adjust a patient for the best results. We have seen personal battles and challenges that have created splits within the profession based on this “magic bullet” concept of Chiropractic care.

The over simplification of Chiropractic stems from the lack of the ability to explain the great benefits the practitioner sees in his/her practice. Any DC, having been in practice for more than 10 years, has most likely seen good patient responses to a variety of techniques.  By far the most used approach in practice, when it comes to describing a technique, is called “diversified”. Which just means the practitioners use a variety of techniques in their practice? This puts a “twist” in the “magic bullet” quest when addressing the concept of a “one technique is the answer” approach.

My 32 years of practice taught me that I needed to evaluate the needs of each patient and closely monitor their responses to care. There were patients whose nervous systems where so damaged that only very light forms of care were indicated, while others needed to have a “kick start”.  Well, not actually kicked, but a firm manual adjustment was the only care that altered their current poor neurological pattern.

The search for the simplest answer continues to persist in the profession and we now have an additional “Simple Simon” format.  The magic wellness index number, – “if you’re a 3, your bad, and if you’re now a 20 you’ve improved” approach.  My question is based on “What”? This is like evidence based care – based on what evidence? – Symptom relief? – Reduction of drug use? Who compiled these numbers? What was the baseline data? Was it from acceptable research or did someone just make it up? The concept may be good but we need to be very careful about our supporting claims.

Chiropractic has been doing this for years and it is one of the challenges that continue to get us in trouble. Where is the proof that a straight spine makes you healthy? Or that a normal cervical curve improves your health?  Now that I have your attention listen up – How do we explain the patients who improve (at least symptom relief) while their curves don’t change? How do we explain how the light touch techniques get great results? Where is the magic bullet here?

As we continue to demonstrate the power of the adjustment to improve the neurological response through pre and post NeuroInfiniti stress response evaluations we have begun to see that all the techniques have merit. Not only is there no “Magic Bullet” for technique but how can you measure health through a number? It reminds me of the scene in “Dead Poet’s Society” where measuring poetry was reduced to a graph and number rating.

Look at this definition of Health

“The states of health or disease are the expressions of the success or failure experienced by the organism in its efforts to respond adaptively to environmental challenges.”

Success or failure starts at the central nervous system and ends with the body’s systems being able to respond and adapt to its environment. This is a very complex, interrelated, closed loop system that continues to respond to health challenges on an individual basis. The Stress Response Evaluation (SRE) shows how individuals continue to change and adapt. We continually get asked, “Does this SRE tell you where to adjust?” Ah, in search of the “Holy Grail” once again!

The reason we call our career “practice” is because what we get to do every day, with every individual, is to think, apply our training and experience, so that we meet the needs of that individual in front of us.

For me the “Magic Bullet” is the adjustment and the “Holy Grail” is what the nervous system does with that stimulus.

The Truth of the Matter Pt VI — The Nasty Truth about Prescription Drugs

The AARP news bulletin continues to offer interesting facts about the myths and truths in the health care field.

One that received my recent attention is “The 50 Most Prescribed Drugs”1. It starts with this statement by Betsy Towner, “Prescription drugs …. consume more than 10 percent of the nation’s annual health care costs…. Though brand-name drugs make up only 22 percent of the names on the list, they represent 62 percent of the $53.2 billion cost.”  Now we are talking big money here but worst than this, the drugs are not a means to an end! There is no end to drug consumption, outside of death, so it never gets better.

The number one drug most prescribed is (drum roll please) hydrocodone with acetaminophen for PAIN with 121.3 million prescriptions and a retail cost of $1.78 billion. This is just for pain relief, not corrective medicine. (If there is such a thing). The next in line is Lisinopril for hypertension at 69.8 million prescripts at $686 million in cost.

What really got my attention was that out of the top 50: ten were for depression and anxiety; 9 for hypertension; 6 for bacterial infection; 4 for high cholesterol; and 4 for pain. That counts for 82% of the top 50 most prescribed drugs!!!  This means that the major problems we are facing are depression and anxiety, hypertension, bacterial infection, cholesterol and pain.

Has anyone even asked “WHY” we are challenged with these problems? All of this drug use is directed toward symptom control, not cause reduction. How about asking the question, “How did we all get so focused on symptom based care?” Look at the mess with bacterial infection drugs. The use of antibiotics has only lead to increased resistance to the drug by the bacteria. How many people are either addicted to pain reduction drugs or have used them to cover a more serious problem until it is too late for more effective care?  Once people start on drugs to control hypertension, cholesterol, anxiety or depression, will they ever be able to get off the drug? Not likely!

This is the nasty truth! Now please answer this, “Why has the chiropractic profession bought into the concept of symptom based care?” Is it because we have been very carefully taught that this is the only approach in health care? – or is it motivated by MONEY? (Insurance will pay for x number of visits, so just go with the flow and take the money.

Health research today continues to direct our attention toward “cause” rather than symptoms.  This attention goes all the way up to and including cancer2 (the ugly of the ugly), as well as other nasties such as A.L.S., fibromyalgia and other autoimmune system killers. When we look down to the other end of the scale, we find pain and depression/anxiety. The message is becoming clear that in the search to rid the world of pain and suffering, somewhere we missed the boat. Many years ago Hans Selye3 talked about the effects of stress on health and while we knew that stress was a factor, we had no idea that it was the door to understanding the human condition.

Each of the conditions listed in the 50 most prescribed drugs are the result of a breakdown in one or more systems of the body due to abnormal neurological responses to stresses in our lives. The nervous system becomes less able to adapt to a stressor and/or to reset to normal once the stressor is removed. It seldom happens suddenly; but usually, over time, the controls in the body shift and an imbalance within the body occurs. As time goes on the imbalance will create symptoms and at this point drugs are prescribed. The real heartbreak is that these drugs will create further imbalances (known as side effects) and further failure is inevitable.

It is beyond time that change take place in the health care field. $53.2 billion cost in the top 50 prescribed drugs alone to deal with “after the fact care” and not one of them addresses the cause of the problem! This is either criminal or a case of mass stupidity!

Today the role of the Stress/Recovery response has become the new direction for optimizing our ability to be healthy. Today the medical research has provided the link between stress and the neurological response. Today the role of chiropractic care to improve neurological function is fact4,5. Today is the time for the real chiropractic message to be told!

Click HERE for the next article in the series.

 

  1.  Betsy Towner – AARP Bulletin October 2009 Volume 50, No 8, page 39 bulletin.aarp.org
  2. Meisel et al., Nature Rev. Neurosci. 6:775-786, 2005
  3. “A Syndrome Produced by Diverse Nocuous Agents” – 1936 article by Hans Selye from The Journal of Neuropsychiatry and Clinical Neurosciences
    • The Stress of life. New York: McGraw-Hill, 1956.
    • Selye, H. “Stress and disease”. Science, Oct.7, 1955; 122: 625-631.
    • From Dream to Discovery: On Being a Scientist. New York: McGraw-Hill 1964
    • Hormones and Resistance. Berlin; New York: Springer-Verlag, 1971.
    • Stress without Distress. Philadelphia: J. B. Lippincott Co., c1974.
  4. Cervical spine manipulation alters sensorimotor integration: A somatosensory evoked potential study Heidi Haavik Taylor – Bernadette Murphy – Clinical Neurophysiology 118 (2007) 391-402
  5. A Four Case Study: The effect of the Chiropractic adjustment on the brain wave pattern as measured by EEG. Richard Barwell, DC; Annette Long, Ph.D.; Alvah Byers, Pd.D; Craig Schisler, B.A., M.A., DC. Sherman Chiropractic College, International Paper and Research Symposium, 2005

Inspiration From Everyone: Positive vibe

In the process of growing the DCTree network, I have been given the opportunity to work with a giant group of extremely bright individuals who share a positive vibe.   Dr. Josh Wagner has been inspirational and shares a message that is congruent with the DCTree mission statement.

His message has given me great insight in patient communication, and his regular emails help me focus on being a better version of me –> (see HERE)

Here is my plan:

I am using the DCTree web tools to document and research as many different chiropractic entrepreneurs as I can with the intent to expose positive and empowering information.  We owe it to the chiropractic profession to communicate and evangelize the importance of BRAIN HEALTH and the ill effects of STRESS, and collectively learn how to communicate this more clearly to our patients.  One of the reoccurring concepts I see Dr. Josh conveying is how to communicate WHY you want your prospective new patient to begin care in your office, and how what chiropractic care offers (adjustments) aligns with their life goals.  He often speaks about how to avoid the “high pressure” scare tactics that are commonly taught to DC’s which are used to corner people into signing up for care.

It’s nice to know there are more comfortable communication strategies available, and if you don’t feel authentic with your current systems, contact Dr. Josh and see what he is up to!

Explore the Perfect Patient Funnel System

As always, the intent in sharing this information is that readers gain access to a mentor or resource to help them grow.

The Whole Poop On Chiropractic

A seven year-old boy was brought by his mom to our clinic this week, several months after she started considering chiropractic care for him to address behavior issues. Her ultimate motivation this week was to solve his longstanding chronic constipation issue. The patient frequently hadn’t moved his bowels for several days at a time, and when he did it was usually accidental. This had dramatic psychosocial implications for him. His pediatrician recommended laxatives to “solve the problem”, but mom knew it was masking symptoms at best, and not doing that very well.

My associate doctor conducted a Stress Response Evaluation (evaluating stress effects on the brain and body) which showed his brain and nerve system are under-aroused. Some hallmark signs of under-aroused brains are poor attention, impulsive, poor concentration, easily distracted and constipation. After the evaluation and first adjustment, the mom begrudgingly made a follow-up appointment for the next week. The next morning she called to schedule an appointment immediately, emotionally telling the front desk “he pooped 3 times since his adjustment yesterday!!!”.

A few adjustments later, this smart and funny kid’s mom has noticed dramatic increases in the length of his ability to focus (we’ll address that in a future blog!) on schoolwork. She also noted a positive shift in the energy of their household, and great relief that she doesn’t need to discuss bowel movements constantly with a boy his age any more. His mood and confidence are greater. Please share this case with friends who may be having this experience with their kids – you could spark a shift in the better for their family.

Dr. St. Denis: Bioenergy Teleconference Replay

“Neurologically Based Chiropractic Changed My Life: A Recent Grad’s Perspective” 

Welcome Cory St. Denis DC, Co-Founder and Creative Director at the DCTree—with a mission to update the definition of modern Chiropractic, and expand its impact.  His vision is to ensure all Chiropractors and Chiropractic students receive cutting edge technique, neuroscience, along with valuable mentorship. A native of Harrison, MI, Cory is a recent graduate. As Doctorate of Chiropractic, he is in private practice in Jay, Maine, at Paradigm Wellness.

PODCAST POST: Interview with Dr. Cory St. Denis

Summary 

Cory St. Denis is the Co-Founder and Creative Director at the DCTree. This movement and company sprouted from his vision of ensuring all Chiropractic students receive the cutting edge technique, neuroscience and identity building information he was exposed to at training sessions with his mentors. He is passionate about building a coalition to bridge the gap between new Chiropractors and practice fulfillment. At the time of this interview, he was a doctoral student and senior intern at Logan University.

Optimistic Quote – Affirmation

“You are the average of the six people you spend the most time with”.

Top Three Core Values

1. Honesty

2. Health

3. Passion

Life & Practice Struggle 

Applying himself to the academics of Chiropractic college.

What’s Working and Amazing in Life & Practice

DcTree website development and creation. Professional networking site.

 

The Truth of the Matter Pt IV– The Neurodynamics of Change

The Neurodynamics of Change

While the sky may not be falling, the world most certainly is shifting. The North Pole is now hundreds of miles away from the area I was taught in school.  In my lifetime weather patterns are changing which in turn is changing the fauna. Birch trees in northern Canada are 200 miles north of where they were found 40 years ago. Summers are hotter and winters are less predictable. Population is increasing and with this comes an increase in noise, air pollution and trash. The oceans are warming and fish populations are dying.

Meanwhile we continue to live, hoping our lifestyle will not be affected.  The question now is, “How are we doing with all these changes going on around us?” As we all tend to be self-centered, we measure the effect of these changes on our own life and not from a global perspective.  It always amazes me how often I hear people dismiss any challenge to their current position until some act or event directly affects them.

My childhood to young adult life found me living next to a volcanic mountain that constantly had steam being produced from its 10,000 foot peak. Then came the eruption of its sister mountain named Mt. St. Helens and my perspective changed! That beautiful mountain was really dangerous.

Radio, television and now the Internet has provided access to information on an instant basis, even when the information has little or nothing to do with our lives. Most of it is not good news and it is presented repeatedly, to the point where we become involved emotionally with no ability to offer any constructive action.

The Neurodynamics of this input is too great and our bodies are not designed to deal with this type of stress. Our stress response is designed for personal short term reaction and resolution of the challenge. When we start looking at the amount of stressors in our lives, we start to become aware of how much life has changed in the last 100 years. We have come from the basic stressors being the need for food, shelter and protection from predators to an over-whelming level of sensory, emotional, electromagnetic and physical stressors.  The effect of these is to overload the processing resources of the Central Nervous System.

A stressor is a message of a threat to survival and this in turn demands a counter response. The control system in charge of recording the threat and programing the response is the Central Nervous System. Now we have the control system so over loaded that incoming information designated for some specific region of the brain gets shifted to a different region is acted on based on the incoming information. However, because it is the wrong information for that region the response is inappropriate. This now creates stress within the systems and neurological imbalance spreads.

The stress effects reach all the way from cortical neurological networks to immune and endocrine system functions.  Today we are seeing an exponential growth in autoimmune system disorders and multiple chemical sensitivity illnesses.  These are all directly traceable to stress effects.  Today research attributes stress as the foundation of 95% of all illness and disease. The other 5% are called genetic in nature which is really “stress” at the cellular level.

The only way the nervous system can inform the conscious mind that there is an imbalance, which is now beyond safety limits, is to create signs or symptoms.  Medicine can only come into play based on these signs and symptoms and while drugs may seem like a good way to reduce the challenges, they do nothing to reduce the basic cause of the problem. In fact, over time they create an increase in the imbalance and become a stressor, which creates the need for more drug therapy. This medical approach has led to the situation today where the average American of age 50 is on at least 5 different medications and by age 70 – 7 to 8 drugs.  This system is failing to the point where prescription drugs have become the number one cause of death in America today.

Three research papers have demonstrated the effectiveness of Chiropractic care to improve the processing resources of the Central Nervous System. Today instrumentation is available to analyze the state of neurological responses to critical stressors and congruent recovery ability. The stress response report can show the level of neurological imbalance and therefore help design an ideal care and retraining program.

Stress is part of life; learning how to cope is part of living well.  Neurologically Based Chiropractic and the NeuroInfiniti are the future of the profession and the way back to health.

To read the next article in this series, click HERE.

The DCTree Vision—Acknowledge the Strength of Our Heritage

I have seen many changes to the Chiropractic Profession in my 38+ years of clinical practice in Port Angeles, WA.  Many of those changes have created improved clinical results.  However, the most disturbing change I have witnessed within the profession is the trend toward
suppression of the founding principles of chiropractic.
  Done in an attempt to “fit-in” to a model originating from other elements of the health care system, it is a denial of what we are at our core. My perspective on this subject originated in my youth—from my first encounter with chiropractic at the age of 10.  In the early 1960’s, my 85 year old chiropractor, Dr. Jennings, told me stories of his teacher, Dr. D.D. Palmer.  He graduated from the first class at Palmer School of Chiropractic. Dr. Palmer taught that the body was smart enough to heal itself if not
obstructed by subluxation, poisoned from the outside or influenced by negative “auto-suggestion”.

 Dr. Palmer taught that the body had in “intelligence”, which he named “Innate”, that is part of a great Universal Intelligence.  This is a concept that I also came to believe; that we are all a piece of something greater than what is revealed by our human 3D experience.  This idea is the very basis of chiropractic. The early background of my chiropractic exposure has influenced my entire career.  Each working day for the past 38 years, I have pondered these concepts as they apply to each of my 400,000+ individual patient encounters.

What is the best way to honor the path of the Innate Intelligence for the health improvement of the person right in front of me?

The nutritional issues confronting modern America has been a recurring theme.  Although Dr. Palmer acknowledged the problems of ingested poison, he probably never envisioned a world where everyone was consuming artificial food.  Things like genetically modified organisms, pesticide and herbicide ladened vegetables, high fructose corn syrup, chemical vitamin supplements and trans fats did not exist in the early 20th Century.

In clinical practice, I lived the experience of having patient healing paralyzed by chemical poisoning from the artificial food they
routinely consumed.  I have also witnessed dramatic health improvement when the diet is corrected or the proper organic whole food supplement is recommended. I have attended over a hundred nutrition-focused post-graduate classes, trying to compensate for the inadequate nutrition training I received in chiropractic school.

I found myself attracted to the nutrition classes that emphasized the power of the properly performed muscle-response test.  The idea of matching a person’s nutritional program to their nervous system had a great deal of appeal to my Innate Intelligence-driven way of practicing chiropractic.  Although I knew that each muscle testing system I tried had some flaws, I found the overall concept to have tremendous value.  I continuously worked to increase my skill and reduce the flaws.

One of the flaws of muscle response testing was noted by Autumn Smith, a nutritional therapist who worked in my office.  She stated that any muscle testing “conversation” with the nervous system should be at the cellular level.  What type of nutritional intervention was needed to improve cellular regeneration? Immediately, it was clear to me that she was completely correct, since the cells make the tissues then the tissues constitute the organs.

Up until that point, all nutritional muscle-response testing had been a conversation with the organs, not the cells.  Together, we developed a new type of testing aimed at conversing with the cells instead of the organs.  The process required that we test within the
body’s energy resonance field.

Named for the process of morphinogenesis, identified in the early 20th Century, we called our new testing procedure Morphogenic
Field Technique or MFT.

I have been teaching our breakthrough technique throughout the United States since 2009.  We were contacted by then-chiropractic student Cory St. Denis, DCTree Co-Founder and Creative Director, about teaching an MFT class for the DCTree in St. Louis in early 2014.  I was very excited to participate in this inaugural DCT event when I learned of his vision for all chiropractic students, the future of our profession.

The DCTree team desired to create a social network to expose chiropractic students to Innate-based healing.  This idea immediately struck a chord in me.  Cory expressed his concern that chiropractic students are not being exposed to effective clinical healing procedures that featured Innate-based analysis.  He correctly believed that knowledge of the existence of these procedures was being suppressed by the chiropractic teaching institutions.

Cory was wishing to push-back against an environment which did not allowing for a free-flow of information about the best ways to create health improvement in patients.  As a former chiropractic student, I found it easy to relate to his frustration.   I remember having the same feeling when I was a student 40 years ago.

I am proud and pleased that The DCTree reached out to partner with MFT as the nutrition-leg of their Innate-based package of
techniques, along with Koren Specific Technique, Neuroinfiniti/Neurologically Based Chiropractic, Poter Vision, and The Masters Circle.  Thank you Cory and the DCTree team, for all you are doing to bring chiropractic back to its roots!!

The Truth of the Matter PT II — Foundation of Care Plans

Foundation of Care Plans

One of the greatest challenges for the  clinical application of Chiropractic care
lies in the justification of care plans for patients, which become moving
targets depending on the intent of the care.
We see a wide range of patient care plans across the spectrum of
chiropractic offices which creates confusion and challenges to the profession.

If the intent of care is to simply reduce pain then the
care plan ends once the pain is reduced. However, if the intent is to stabilize
neurological function, then care ends once that has been demonstrated.
  The important aspect to either of these
examples lies in the ability to measure the outcome of care intent.

Chiropractic has come under criticism due to a lack of
evidence of many claims being made about how Chiropractic alters a patient’s
health.  The profession has relied on
subjective responses to substantiate these claims. While this continues to work
on a practice survival approach, it does nothing to bring credibility to the
profession from a science foundation. Therein lies the great challenge to the
future of the chiropractic profession. Chiropractic continues to have post
graduate programs on practice building based on care plans with questionable
foundations. Most Chiropractic colleges have moved the focus of Chiropractic
care from a neurological foundation to physical medicine.  This shift in education has moved
Chiropractic into the realm of physical therapy which brings with it a shift in
the intent of care.

Today we find Chiropractic caught in a state of change
with older well established practices setting care plans based on one approach
and new grads setting completely different plans which leaves both the public
and the profession very confused.

The call for evidence based care started several years
ago and while this sounded like progress for the profession, the challenges
became what was to be considered acceptable evidence.  Enter the role of health insurance and
billing. The involvement of insurance coverage for Chiropractic has altered the
intent of care due to the need for medical coding. Medical coding is based on
signs and symptoms, so the standard of care is restricted by the reduction or
elimination of these signs and symptoms. This is the reason the Chiropractic
Colleges have moved the profession toward physical therapy and medical billing
models.

Enter the effect of neuroscience in the last 10 years
into this confusion and we have an opportunity to reverse the restrictions
placed on Chiropractic care.  The history
of Chiropractic reveals that the intent of the Adjustment was directly linked
to neurological function, albeit a theory of nerve root pressure at the
intervertebral foramen.  The critical
issue is that Chiropractic has a neurological foundation. Different techniques
or methods of adjusting added to the challenges within the profession as many
didn’t involve manual (structural) approaches; yet, the patients demonstrated
reduction in signs and symptoms. In many situations patients reported overall
health issues improving.

The missing link over the last 119 years has been the
ability to prove that Chiropractic adjustments directly alter central nervous
function. Today the evidence is in. Three papers have finally proved the
effectiveness of Chiropractic beyond symptom relief. Today you can set care
plans based on a patient’s neurological needs and measure their changes, which
provides evidence to support the need
for care beyond symptom relief.

Now the question is – how long will it take before the
profession and its educational institutions grasp the critical importance of
the neuro-scientific research information and bring the profession back to its
real potential
?

Survival of the vibrancy and health of both the profession and individual practices depends on the adoption of Neurologically Based Chiropractic (NBC).

The practice of today is able to measure and address the neurological condition and needs of the patient
and from this determines appropriate care plans. Even the term “wellness” takes
on a new meaning when we can establish care based on a specific neurological
response long after any sign or symptoms have gone. Welcome to the future of
Chiropractic.

See part III of the Truth of the Matter series by clicking HERE.