Capture Your Own Image: How to Get Started On Your Website

If you are looking for a strategy to start a website for your business, the following steps will help you get started in developing useful website content. 

Step 1:  Write your “Mission Statement”Screenshot 2016-08-12 21.25.06

Use this text to describe your intent for social interactions, business communication, and any other type of inquiry someone visiting your site may have based on your service/product.

Identify who you network with best.

Write something personal, professional, and thoughtful about why you do what you do.

Invite new connections and add content which highlights your favorite areas of interest (i.e. your philosophy/special skill set or technique, special tools you have, great clients you have worked with etc..)

Here is one we did for the DCTree

Here is some great work by Dr. Nathan Siebenaller, who did this very well: CLICK HERE TO VIEW DR. NATHAN’S WEBSITE

Step 2:  Use this newly polished first draft document to get input from one or two different volunteer editorsScreenshot 2016-08-12 21.22.49

Send your new content to someone that you admire for their perspective. Ask for advice like topics you could help clarify or details you could add or remove.

Sleep on it for a night and read it again the next day.

Make any final edits and then it’s time to get this in front of your audience.

Facebook, Instagram, email campaigns.

When you’re comfortable with what you’ve got, hit that publish button!



Step 3: Start a new post and brainstorm + document 5 topics of interest 

Number your page one through five and pick your 5 favorite aspects of what you do. Screenshot 2016-08-12 21.49.13

Under each topic you can simply write everything important that comes to mind.  Don’t worry if you start with 1 word or a phrase. Use each numbered topic to write about experiences you’ve had and who you are looking to work with. Talk about the solution you provide and how to access it.



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Solstice Lesson: Listen to Your Innate Voice

It was December 21, 2004 when I got into my car at my office in Kingston, Massachusetts in the morning and drove north followed by a moving van with furniture and two adjusting tables to take over a small practice in Livermore Falls, Maine. The fact that it was the winter solstice was coincidental and the farthest thing from my mind as I drove alone listening to the same John Mayer CD over and over while I spun perpetual “what-ifs” and “you must be nuts” conversations in my head. The voices in my head would quiet when Mayer’s song “Clarity” would replay and I’d gain momentary clarity and grounding. The transition in those first few days was quite bumpy, scary and uncomfortable, but I survived as we all do when shift happens. What got me through? The great people of my newly adopted community, my trusting and open new patients, and my loving family…most of all my sister who quite awesomely took great care of my former patients and excelled in her own right in solo practice. A wise mentor of mine talks frequently about times like these being analagous to “squeezing”, asking if an orange is squeezed and orange juice comes out, what comes out when we get squeezed? Luckily for me, ease, confidence and focus came out of me in the most stressful times thanks to the years of great coaching and study…I was amazed at the smart things that came out of my mouth and hands when meeting 35 strangers every day! It was exhausting, rewarding, frightening and joyful at the same time working with my new patients and getting to know them. Life was interesting socially also as a 30-something bachelor adapting to life in the boonies with only one old friend 20 miles away in my network. Not only did the practice and I survive, but we also thrived. Change is good.

In the ten years that have passed, the practice has doubled, I met and married the woman of my dreams, became step-father to two amazing young women (one of whom became a Chiropractor this August!) and have assimilated into a community that I can never imagine leaving. Together my wife and I have created the practice of my dreams, and I daily fulfill my purpose and passion through Neurologically Based Chiropractic. My connections to my former community are still strong and my old practice has thrived under my sister’s capable hands. There was most definitely divine intervention in my life changing move. What is your innermost innate voice telling you? What is holding you back from embracing that change and sparking a new direction in your life? The solstice demarks a change in season, a new beginning. I wish for you great changes, new beginnings, and a healthy and prosperous 2015.

The Truth of the Matter Pt VIII — In Search of the Magic Bullet

Ah the “Holy Grail” in Chiropractic.

It continually shows up in our dialog but takes on different forms. We can trace the roots back to D. D’s insight regarding the first adjustment of T4 to restore Harvey Lillard’s hearing. The application of x-ray plates and the supposition that a vertebral mal-position was the magic subluxation was the next step. All we needed to do then was adjust the magic spot and all would be well.

Our great desire to make the application of Chiropractic simple has lead to hundreds of techniques, all claiming to have the answer as to where to adjust a patient for the best results. We have seen personal battles and challenges that have created splits within the profession based on this “magic bullet” concept of Chiropractic care.

The over simplification of Chiropractic stems from the lack of the ability to explain the great benefits the practitioner sees in his/her practice. Any DC, having been in practice for more than 10 years, has most likely seen good patient responses to a variety of techniques.  By far the most used approach in practice, when it comes to describing a technique, is called “diversified”. Which just means the practitioners use a variety of techniques in their practice? This puts a “twist” in the “magic bullet” quest when addressing the concept of a “one technique is the answer” approach.

My 32 years of practice taught me that I needed to evaluate the needs of each patient and closely monitor their responses to care. There were patients whose nervous systems where so damaged that only very light forms of care were indicated, while others needed to have a “kick start”.  Well, not actually kicked, but a firm manual adjustment was the only care that altered their current poor neurological pattern.

The search for the simplest answer continues to persist in the profession and we now have an additional “Simple Simon” format.  The magic wellness index number, – “if you’re a 3, your bad, and if you’re now a 20 you’ve improved” approach.  My question is based on “What”? This is like evidence based care – based on what evidence? – Symptom relief? – Reduction of drug use? Who compiled these numbers? What was the baseline data? Was it from acceptable research or did someone just make it up? The concept may be good but we need to be very careful about our supporting claims.

Chiropractic has been doing this for years and it is one of the challenges that continue to get us in trouble. Where is the proof that a straight spine makes you healthy? Or that a normal cervical curve improves your health?  Now that I have your attention listen up – How do we explain the patients who improve (at least symptom relief) while their curves don’t change? How do we explain how the light touch techniques get great results? Where is the magic bullet here?

As we continue to demonstrate the power of the adjustment to improve the neurological response through pre and post NeuroInfiniti stress response evaluations we have begun to see that all the techniques have merit. Not only is there no “Magic Bullet” for technique but how can you measure health through a number? It reminds me of the scene in “Dead Poet’s Society” where measuring poetry was reduced to a graph and number rating.

Look at this definition of Health

“The states of health or disease are the expressions of the success or failure experienced by the organism in its efforts to respond adaptively to environmental challenges.”

Success or failure starts at the central nervous system and ends with the body’s systems being able to respond and adapt to its environment. This is a very complex, interrelated, closed loop system that continues to respond to health challenges on an individual basis. The Stress Response Evaluation (SRE) shows how individuals continue to change and adapt. We continually get asked, “Does this SRE tell you where to adjust?” Ah, in search of the “Holy Grail” once again!

The reason we call our career “practice” is because what we get to do every day, with every individual, is to think, apply our training and experience, so that we meet the needs of that individual in front of us.

For me the “Magic Bullet” is the adjustment and the “Holy Grail” is what the nervous system does with that stimulus.

The Truth of the Matter Pt VI — The Nasty Truth about Prescription Drugs

The AARP news bulletin continues to offer interesting facts about the myths and truths in the health care field.

One that received my recent attention is “The 50 Most Prescribed Drugs”1. It starts with this statement by Betsy Towner, “Prescription drugs …. consume more than 10 percent of the nation’s annual health care costs…. Though brand-name drugs make up only 22 percent of the names on the list, they represent 62 percent of the $53.2 billion cost.”  Now we are talking big money here but worst than this, the drugs are not a means to an end! There is no end to drug consumption, outside of death, so it never gets better.

The number one drug most prescribed is (drum roll please) hydrocodone with acetaminophen for PAIN with 121.3 million prescriptions and a retail cost of $1.78 billion. This is just for pain relief, not corrective medicine. (If there is such a thing). The next in line is Lisinopril for hypertension at 69.8 million prescripts at $686 million in cost.

What really got my attention was that out of the top 50: ten were for depression and anxiety; 9 for hypertension; 6 for bacterial infection; 4 for high cholesterol; and 4 for pain. That counts for 82% of the top 50 most prescribed drugs!!!  This means that the major problems we are facing are depression and anxiety, hypertension, bacterial infection, cholesterol and pain.

Has anyone even asked “WHY” we are challenged with these problems? All of this drug use is directed toward symptom control, not cause reduction. How about asking the question, “How did we all get so focused on symptom based care?” Look at the mess with bacterial infection drugs. The use of antibiotics has only lead to increased resistance to the drug by the bacteria. How many people are either addicted to pain reduction drugs or have used them to cover a more serious problem until it is too late for more effective care?  Once people start on drugs to control hypertension, cholesterol, anxiety or depression, will they ever be able to get off the drug? Not likely!

This is the nasty truth! Now please answer this, “Why has the chiropractic profession bought into the concept of symptom based care?” Is it because we have been very carefully taught that this is the only approach in health care? – or is it motivated by MONEY? (Insurance will pay for x number of visits, so just go with the flow and take the money.

Health research today continues to direct our attention toward “cause” rather than symptoms.  This attention goes all the way up to and including cancer2 (the ugly of the ugly), as well as other nasties such as A.L.S., fibromyalgia and other autoimmune system killers. When we look down to the other end of the scale, we find pain and depression/anxiety. The message is becoming clear that in the search to rid the world of pain and suffering, somewhere we missed the boat. Many years ago Hans Selye3 talked about the effects of stress on health and while we knew that stress was a factor, we had no idea that it was the door to understanding the human condition.

Each of the conditions listed in the 50 most prescribed drugs are the result of a breakdown in one or more systems of the body due to abnormal neurological responses to stresses in our lives. The nervous system becomes less able to adapt to a stressor and/or to reset to normal once the stressor is removed. It seldom happens suddenly; but usually, over time, the controls in the body shift and an imbalance within the body occurs. As time goes on the imbalance will create symptoms and at this point drugs are prescribed. The real heartbreak is that these drugs will create further imbalances (known as side effects) and further failure is inevitable.

It is beyond time that change take place in the health care field. $53.2 billion cost in the top 50 prescribed drugs alone to deal with “after the fact care” and not one of them addresses the cause of the problem! This is either criminal or a case of mass stupidity!

Today the role of the Stress/Recovery response has become the new direction for optimizing our ability to be healthy. Today the medical research has provided the link between stress and the neurological response. Today the role of chiropractic care to improve neurological function is fact4,5. Today is the time for the real chiropractic message to be told!

Click HERE for the next article in the series.


  1.  Betsy Towner – AARP Bulletin October 2009 Volume 50, No 8, page 39
  2. Meisel et al., Nature Rev. Neurosci. 6:775-786, 2005
  3. “A Syndrome Produced by Diverse Nocuous Agents” – 1936 article by Hans Selye from The Journal of Neuropsychiatry and Clinical Neurosciences
    • The Stress of life. New York: McGraw-Hill, 1956.
    • Selye, H. “Stress and disease”. Science, Oct.7, 1955; 122: 625-631.
    • From Dream to Discovery: On Being a Scientist. New York: McGraw-Hill 1964
    • Hormones and Resistance. Berlin; New York: Springer-Verlag, 1971.
    • Stress without Distress. Philadelphia: J. B. Lippincott Co., c1974.
  4. Cervical spine manipulation alters sensorimotor integration: A somatosensory evoked potential study Heidi Haavik Taylor – Bernadette Murphy – Clinical Neurophysiology 118 (2007) 391-402
  5. A Four Case Study: The effect of the Chiropractic adjustment on the brain wave pattern as measured by EEG. Richard Barwell, DC; Annette Long, Ph.D.; Alvah Byers, Pd.D; Craig Schisler, B.A., M.A., DC. Sherman Chiropractic College, International Paper and Research Symposium, 2005

What’s Stopping You From Growing Your Network? Technique?

I met Dr. Chris Reid a few years back, and I have been more aware of my profession ever since.  His dedication to chiropractic philosophy and continuing education can not be mirrored or mocked.

Imagine if you were running an extremely successful diversified/heavy-force manual adjusting practice, and you turned the whole thing upside down for new research and new concepts.  (1)

Can you make a change? Of course.

Will you?

Up to you.

Dr. Reid learned Koren Specific Technique so he could “ask the body” by using a binary biofeedback challenge called the Occipital Drop to check and correct subluxation and shut off the stress response.  He also started using the NeuroInfiniti/Stress Response Evaluation as a part of his Neurologically Based Chiropractic examination.

No matter your level of success or technique, do you think you could benefit from technology that proves the need for your care?  Allows you to read the nervous system and correct subluxation in order while never over adjusting?

What’s stopping you from growing your network?


The Whole Poop On Chiropractic

A seven year-old boy was brought by his mom to our clinic this week, several months after she started considering chiropractic care for him to address behavior issues. Her ultimate motivation this week was to solve his longstanding chronic constipation issue. The patient frequently hadn’t moved his bowels for several days at a time, and when he did it was usually accidental. This had dramatic psychosocial implications for him. His pediatrician recommended laxatives to “solve the problem”, but mom knew it was masking symptoms at best, and not doing that very well.

My associate doctor conducted a Stress Response Evaluation (evaluating stress effects on the brain and body) which showed his brain and nerve system are under-aroused. Some hallmark signs of under-aroused brains are poor attention, impulsive, poor concentration, easily distracted and constipation. After the evaluation and first adjustment, the mom begrudgingly made a follow-up appointment for the next week. The next morning she called to schedule an appointment immediately, emotionally telling the front desk “he pooped 3 times since his adjustment yesterday!!!”.

A few adjustments later, this smart and funny kid’s mom has noticed dramatic increases in the length of his ability to focus (we’ll address that in a future blog!) on schoolwork. She also noted a positive shift in the energy of their household, and great relief that she doesn’t need to discuss bowel movements constantly with a boy his age any more. His mood and confidence are greater. Please share this case with friends who may be having this experience with their kids – you could spark a shift in the better for their family.

Dr. St. Denis: Bioenergy Teleconference Replay

“Neurologically Based Chiropractic Changed My Life: A Recent Grad’s Perspective” 

Welcome Cory St. Denis DC, Co-Founder and Creative Director at the DCTree—with a mission to update the definition of modern Chiropractic, and expand its impact.  His vision is to ensure all Chiropractors and Chiropractic students receive cutting edge technique, neuroscience, along with valuable mentorship. A native of Harrison, MI, Cory is a recent graduate. As Doctorate of Chiropractic, he is in private practice in Jay, Maine, at Paradigm Wellness.

Finding Your Voice

We are creating something new.

That’s why I have compiled a network of amazing Doctors of Chiropractic, brain-based wellness experts, researchers, various students, along with entrepreneurs and tech gurus.  Together, this team has worked to build an online networking tool, known as The DCTree.  I have no doubt that this network can be used to meet personal and professional goals.

We must recognize that we are always learning. Wether your success comes from free DCTree resources or productive web solutions, our intent is to use these relationships to document our usefull experiences.  I believe by doing so, it will allow us all to grow and benefit.  That is why I am working together with the DCTree team to help expand our mission –> see here:

Are you a DC student looking to build your network? Join us at one of our many events.

Are you a chiropractic entrepreneur or blogger, interested in participating?  Contact:

Are you an experienced professional, willing to share your insights to the next generation?  link us up- we proudly share your content/info.

To reaching your potential,

Cory St. Denis, D.C.



PODCAST POST: Interview with Dr. Cory St. Denis


Cory St. Denis is the Co-Founder and Creative Director at the DCTree. This movement and company sprouted from his vision of ensuring all Chiropractic students receive the cutting edge technique, neuroscience and identity building information he was exposed to at training sessions with his mentors. He is passionate about building a coalition to bridge the gap between new Chiropractors and practice fulfillment. At the time of this interview, he was a doctoral student and senior intern at Logan University.

Optimistic Quote – Affirmation

“You are the average of the six people you spend the most time with”.

Top Three Core Values

1. Honesty

2. Health

3. Passion

Life & Practice Struggle 

Applying himself to the academics of Chiropractic college.

What’s Working and Amazing in Life & Practice

DcTree website development and creation. Professional networking site.


The Truth of the Matter pt V — The Lifetime Wellness Patient!

The Lifetime Wellness Patient!

While not as allusive as a unicorn the amount of effort, sales energy and just plain misconception that is attached to the “Lifetime Wellness Patient” tends to put them into the same category. There has been practice management programs built around the perfect practice based on patients who become “regular” patients since the beginning of the Chiropractic profession.   So much so that this pressure to convert every patient entering into Chiropractic care in this idyllic patient that the profession has become tainted in the public opinion. If you have not heard the comment, “once to start going to a chiropractor they want to keep coming” you haven’t been listening.

Now don’t get me wrong with this – I’m not opposed to a regular life time patient but the way we have gone about developing this type of client has created some serious criticisms. Over my years in practice I seen and heard about every method of practice management around and most are just a rehash of the same approach just tied with a new ribbon. The main challenge to the method was that most practice management is based on selling and much of it involves high pressure fear selling.  I know of one system that taught the DC to confront the new patient with the challenge that if they didn’t bring in their entire family and have them all sign up for life time wellness care they would not be accepted as a patient. Take about pressure selling – no thanks and no thanks for my profession as well.

Jim Parker realized that the profession needed help in how to build a stable income practice. He developed a care plan with a goal to build regular visits programs. He called it the maintenance based practice. The method was simple and easy to recommend. New patients were booked three times a week for two weeks, twice a week for 2 weeks and then once a week for two weeks. Within that 6 week period the majority of patients responded with reduction of their presenting problems. The final step was then to convert them into once a month regular care for maintenance. While this method was very successful, the challenge was that not one of the steps was based on any objective information as to why the visit schedule changed. So it came down to the intent of the care wasn’t about the patient’s needs but rather the Doctors need for a stable income. My exposure to many of the practice management program over the years has left me with the opinion that the maintenance plan was the basis for most with a twist added to make them seem different.

So is there such a thing as a lifetime wellness patient. Listen up if the people of the world knew what I know based on my years of experience with Chiropractic care they would all volunteer to be under regular chiropractic care in their lifetime. That said, what is it that I know that they don’t. This is the secret to building a patient committed based practice. If my commitment is based on knowledge which allows me to make an informed decision wouldn’t it be the way to build the commitment in others? Presenting the facts and options so that the patient makes the ideal choice will bring about and higher level of commitment on the part of the patient.

Now I need to clarify a couple of issues here – 1.  What does Regular visits mean and 2. What is wellness?  Both of the words have little meaning in the real world. Regular visits can mean any number from every day to every year, so we need to start using a different term as it applies to each patient. Regular for some may be three time a week or once every two week. The term wellness is also a slippery slope with little to no meaning. Wellness for someone diagnosed with a term illness versus someone eighteen years old and in good condition will have completely different meaning.

Life time wellness patients are the strength of any successful practice but the truth of the matter is that the intent of the care, based on mutual agreement of Patient and doctor is the keep to these long term relationships. The first stage of care intent may be to help the patient get the current challenge under control. This involves more than simply symptom reduction and address the cause of the neurological challenge at the center of the issue.  The next step would be to start monitoring the changes in neurological function and helping the system back to stabilization. The last step is greater than maintenance and is focused on peak performance. This involves monitoring the patient neurological responses throughout life and responding with appropriate care which the intent of keeping the system in balance.

How does the patient gather the knowledge about their choices in health care? Well not from medical ads seen on television, in magazines, on the radio or now the Internet! If you want to build a practice  based on patient  making the right choices about Chiropractic in their lives you best  be ready to offer the information in your office. B.J. Palmer bought a radio station so that the public would get to know what he knew.

Click HERE to read the next article in this series.