Capture Your Own Image: How to Get Started On Your Website

If you are looking for a strategy to start a website for your business, the following steps will help you get started in developing useful website content. 

Step 1:  Write your “Mission Statement”Screenshot 2016-08-12 21.25.06

Use this text to describe your intent for social interactions, business communication, and any other type of inquiry someone visiting your site may have based on your service/product.

Identify who you network with best.

Write something personal, professional, and thoughtful about why you do what you do.

Invite new connections and add content which highlights your favorite areas of interest (i.e. your philosophy/special skill set or technique, special tools you have, great clients you have worked with etc..)

Here is one we did for the DCTree

Here is some great work by Dr. Nathan Siebenaller, who did this very well: CLICK HERE TO VIEW DR. NATHAN’S WEBSITE

Step 2:  Use this newly polished first draft document to get input from one or two different volunteer editorsScreenshot 2016-08-12 21.22.49

Send your new content to someone that you admire for their perspective. Ask for advice like topics you could help clarify or details you could add or remove.

Sleep on it for a night and read it again the next day.

Make any final edits and then it’s time to get this in front of your audience.

Facebook, Instagram, email campaigns.

When you’re comfortable with what you’ve got, hit that publish button!



Step 3: Start a new post and brainstorm + document 5 topics of interest 

Number your page one through five and pick your 5 favorite aspects of what you do. Screenshot 2016-08-12 21.49.13

Under each topic you can simply write everything important that comes to mind.  Don’t worry if you start with 1 word or a phrase. Use each numbered topic to write about experiences you’ve had and who you are looking to work with. Talk about the solution you provide and how to access it.



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Inspiration From Everyone: Positive vibe

In the process of growing the DCTree network, I have been given the opportunity to work with a giant group of extremely bright individuals who share a positive vibe.   Dr. Josh Wagner has been inspirational and shares a message that is congruent with the DCTree mission statement.

His message has given me great insight in patient communication, and his regular emails help me focus on being a better version of me –> (see HERE)

Here is my plan:

I am using the DCTree web tools to document and research as many different chiropractic entrepreneurs as I can with the intent to expose positive and empowering information.  We owe it to the chiropractic profession to communicate and evangelize the importance of BRAIN HEALTH and the ill effects of STRESS, and collectively learn how to communicate this more clearly to our patients.  One of the reoccurring concepts I see Dr. Josh conveying is how to communicate WHY you want your prospective new patient to begin care in your office, and how what chiropractic care offers (adjustments) aligns with their life goals.  He often speaks about how to avoid the “high pressure” scare tactics that are commonly taught to DC’s which are used to corner people into signing up for care.

It’s nice to know there are more comfortable communication strategies available, and if you don’t feel authentic with your current systems, contact Dr. Josh and see what he is up to!

Explore the Perfect Patient Funnel System

As always, the intent in sharing this information is that readers gain access to a mentor or resource to help them grow.

Dr. Dennis Perman’s Message of the Week: A Birthday Gift For Chiropractic

September 22, 2014

A Birthday Gift For Chiropractic

Dear Doctor:

January of 2015 will mark forty years since I first set foot on the campus of the Columbia Institute of Chiropractic, which morphed into my alma mater, the New York Chiropractic College. It seems like only yesterday that my face was flushed with positive expectancy, my heart was open, and my desire to serve and succeed was surpassed only by my curiosity about what I was getting myself into.

Now I see my son Daniel entering the clinic at Life West, not so much following in my footsteps as blazing his own trail, pointing consistently and passionately in the direction of his dreams. It’s inspiring to see the baton passed and the destiny of chiropractic unfolding – like Moses, I may not get to set foot in the promised land, though I can see it from here, but I am certain that this next generation will motivate the public to take the actions necessary to break through to higher health consciousness.

Between the talent of these young doctors and the burgeoning disdain that is ever-developing around the greed and malfeasance of organized health, there’s no question that a massive paradigm shift is coming, and nowhere is this better illustrated than under The DCTree.

What is The DCTree? It’s a group of committed young chiropractors and students who are dedicated to the interconnection and synergy of chiropractors and chiropractic students worldwide. The brainchild of Cory St. Denis, Lance Rynearson and Shaughnessy Reid from Logan College of Chiropractic, it aims to be a compendium of neurologically-based chiropractic thought, for chiropractic students to pool resources and learn from field practitioners and mentors and facilitate their integration into the reality of chiropractic practice.

I had the privilege of addressing this fledgling group this past weekend, and I was struck with the serious nature of their approach — with the guidance of dear friend and longtime Masters Circle member Patrick Keiran of Jay, Maine, they brought in top brain-based talent, like Richard Barwell, Tedd Koren, and Patrick Porter, and orchestrated a focused, meaningful seminar, which was extremely well-received by a roomful of engaged chiropractors.

But what set this event apart was the exuberance of the recent and soon-to-be graduates, wide-eyed with discovery and building upon their perceptions of things natural. I remember when the light first went on for me, realizing that health and wellness came from above down, inside out — for The DCTree, it’s more than lip service or dogma, it’s real, and it makes me more confident in our profession’s ultimate success. With health and wellness in the capable hands of such fine young leaders, our future is assured.

Please nurture and support this significant effort — we’re not that far away ourselves from those early feelings of wonder and awe at the magnitude of our potential contribution to society, and the intense compelling desire to do something that makes a difference. Go to and read their posts, add your two cents, and be a part of this blossoming movement. You have so much to share, and who knows, you could learn something, too.

Dennis Perman DC,
for The Masters Circle

The DCTree Vision—Acknowledge the Strength of Our Heritage

I have seen many changes to the Chiropractic Profession in my 38+ years of clinical practice in Port Angeles, WA.  Many of those changes have created improved clinical results.  However, the most disturbing change I have witnessed within the profession is the trend toward
suppression of the founding principles of chiropractic.
  Done in an attempt to “fit-in” to a model originating from other elements of the health care system, it is a denial of what we are at our core. My perspective on this subject originated in my youth—from my first encounter with chiropractic at the age of 10.  In the early 1960’s, my 85 year old chiropractor, Dr. Jennings, told me stories of his teacher, Dr. D.D. Palmer.  He graduated from the first class at Palmer School of Chiropractic. Dr. Palmer taught that the body was smart enough to heal itself if not
obstructed by subluxation, poisoned from the outside or influenced by negative “auto-suggestion”.

 Dr. Palmer taught that the body had in “intelligence”, which he named “Innate”, that is part of a great Universal Intelligence.  This is a concept that I also came to believe; that we are all a piece of something greater than what is revealed by our human 3D experience.  This idea is the very basis of chiropractic. The early background of my chiropractic exposure has influenced my entire career.  Each working day for the past 38 years, I have pondered these concepts as they apply to each of my 400,000+ individual patient encounters.

What is the best way to honor the path of the Innate Intelligence for the health improvement of the person right in front of me?

The nutritional issues confronting modern America has been a recurring theme.  Although Dr. Palmer acknowledged the problems of ingested poison, he probably never envisioned a world where everyone was consuming artificial food.  Things like genetically modified organisms, pesticide and herbicide ladened vegetables, high fructose corn syrup, chemical vitamin supplements and trans fats did not exist in the early 20th Century.

In clinical practice, I lived the experience of having patient healing paralyzed by chemical poisoning from the artificial food they
routinely consumed.  I have also witnessed dramatic health improvement when the diet is corrected or the proper organic whole food supplement is recommended. I have attended over a hundred nutrition-focused post-graduate classes, trying to compensate for the inadequate nutrition training I received in chiropractic school.

I found myself attracted to the nutrition classes that emphasized the power of the properly performed muscle-response test.  The idea of matching a person’s nutritional program to their nervous system had a great deal of appeal to my Innate Intelligence-driven way of practicing chiropractic.  Although I knew that each muscle testing system I tried had some flaws, I found the overall concept to have tremendous value.  I continuously worked to increase my skill and reduce the flaws.

One of the flaws of muscle response testing was noted by Autumn Smith, a nutritional therapist who worked in my office.  She stated that any muscle testing “conversation” with the nervous system should be at the cellular level.  What type of nutritional intervention was needed to improve cellular regeneration? Immediately, it was clear to me that she was completely correct, since the cells make the tissues then the tissues constitute the organs.

Up until that point, all nutritional muscle-response testing had been a conversation with the organs, not the cells.  Together, we developed a new type of testing aimed at conversing with the cells instead of the organs.  The process required that we test within the
body’s energy resonance field.

Named for the process of morphinogenesis, identified in the early 20th Century, we called our new testing procedure Morphogenic
Field Technique or MFT.

I have been teaching our breakthrough technique throughout the United States since 2009.  We were contacted by then-chiropractic student Cory St. Denis, DCTree Co-Founder and Creative Director, about teaching an MFT class for the DCTree in St. Louis in early 2014.  I was very excited to participate in this inaugural DCT event when I learned of his vision for all chiropractic students, the future of our profession.

The DCTree team desired to create a social network to expose chiropractic students to Innate-based healing.  This idea immediately struck a chord in me.  Cory expressed his concern that chiropractic students are not being exposed to effective clinical healing procedures that featured Innate-based analysis.  He correctly believed that knowledge of the existence of these procedures was being suppressed by the chiropractic teaching institutions.

Cory was wishing to push-back against an environment which did not allowing for a free-flow of information about the best ways to create health improvement in patients.  As a former chiropractic student, I found it easy to relate to his frustration.   I remember having the same feeling when I was a student 40 years ago.

I am proud and pleased that The DCTree reached out to partner with MFT as the nutrition-leg of their Innate-based package of
techniques, along with Koren Specific Technique, Neuroinfiniti/Neurologically Based Chiropractic, Poter Vision, and The Masters Circle.  Thank you Cory and the DCTree team, for all you are doing to bring chiropractic back to its roots!!

The Truth of the Matter PT II — Foundation of Care Plans

Foundation of Care Plans

One of the greatest challenges for the  clinical application of Chiropractic care
lies in the justification of care plans for patients, which become moving
targets depending on the intent of the care.
We see a wide range of patient care plans across the spectrum of
chiropractic offices which creates confusion and challenges to the profession.

If the intent of care is to simply reduce pain then the
care plan ends once the pain is reduced. However, if the intent is to stabilize
neurological function, then care ends once that has been demonstrated.
  The important aspect to either of these
examples lies in the ability to measure the outcome of care intent.

Chiropractic has come under criticism due to a lack of
evidence of many claims being made about how Chiropractic alters a patient’s
health.  The profession has relied on
subjective responses to substantiate these claims. While this continues to work
on a practice survival approach, it does nothing to bring credibility to the
profession from a science foundation. Therein lies the great challenge to the
future of the chiropractic profession. Chiropractic continues to have post
graduate programs on practice building based on care plans with questionable
foundations. Most Chiropractic colleges have moved the focus of Chiropractic
care from a neurological foundation to physical medicine.  This shift in education has moved
Chiropractic into the realm of physical therapy which brings with it a shift in
the intent of care.

Today we find Chiropractic caught in a state of change
with older well established practices setting care plans based on one approach
and new grads setting completely different plans which leaves both the public
and the profession very confused.

The call for evidence based care started several years
ago and while this sounded like progress for the profession, the challenges
became what was to be considered acceptable evidence.  Enter the role of health insurance and
billing. The involvement of insurance coverage for Chiropractic has altered the
intent of care due to the need for medical coding. Medical coding is based on
signs and symptoms, so the standard of care is restricted by the reduction or
elimination of these signs and symptoms. This is the reason the Chiropractic
Colleges have moved the profession toward physical therapy and medical billing

Enter the effect of neuroscience in the last 10 years
into this confusion and we have an opportunity to reverse the restrictions
placed on Chiropractic care.  The history
of Chiropractic reveals that the intent of the Adjustment was directly linked
to neurological function, albeit a theory of nerve root pressure at the
intervertebral foramen.  The critical
issue is that Chiropractic has a neurological foundation. Different techniques
or methods of adjusting added to the challenges within the profession as many
didn’t involve manual (structural) approaches; yet, the patients demonstrated
reduction in signs and symptoms. In many situations patients reported overall
health issues improving.

The missing link over the last 119 years has been the
ability to prove that Chiropractic adjustments directly alter central nervous
function. Today the evidence is in. Three papers have finally proved the
effectiveness of Chiropractic beyond symptom relief. Today you can set care
plans based on a patient’s neurological needs and measure their changes, which
provides evidence to support the need
for care beyond symptom relief.

Now the question is – how long will it take before the
profession and its educational institutions grasp the critical importance of
the neuro-scientific research information and bring the profession back to its
real potential

Survival of the vibrancy and health of both the profession and individual practices depends on the adoption of Neurologically Based Chiropractic (NBC).

The practice of today is able to measure and address the neurological condition and needs of the patient
and from this determines appropriate care plans. Even the term “wellness” takes
on a new meaning when we can establish care based on a specific neurological
response long after any sign or symptoms have gone. Welcome to the future of

See part III of the Truth of the Matter series by clicking HERE.

The Truth of the Matter Part I — Unreal Practice Expectations

 Unreal Practice Expectations 

I remember the excitement and anticipation I was
feeling 50 years ago as I realized my dream of graduation from Canadian
Memorial Chiropractic College was only 2 months away. I was ready, or at least
I thought I was, but what was to come certainly didn’t fit my expectations.

I had experienced my education at CMCC through the
worst of its years: low enrolment, internal upheaval at the college board
level, and subway construction going on under the classroom building and I mean
literally. There was a good side to this in that our class was fortunately
exposed to the likes of Drs. E. Homewood, H Himes, and R.J. Watkins. These men
were extraordinary chiropractors and it was through them that I, still today,
carry a commitment to the power of Chiropractic.

I returned to my home town in British Columbia to join
in practice with the man who had inspired me to enter this field. His name was
Gordon Potter.  Gordon went on to get his
MD degree and was then responsible for the Saskatoon experience that later included
Drs.WH Kirkaldy-Willis, and D. Cassidy. (This is another story).

Shortly after joining with Dr Potter, he sold his
practice to me and moved to Australia, so here I was in what would seem to be
perfect position. The one area of the education at CMCC that wasn’t covered
(well that is being nice) was how to run the business of practice. I had no
idea about setting care plans past symptom relief. Needless to say I had my
first lesson arrive rather quickly – if you are a half decent Chiropractor you
will see reduction of symptoms within 5 to 6 visits. This, I thought, was great
and while it got me great marks in Clinic, it creates a drop off of patients in
practice. Month’s end continually arrived and the bills seemed to be
approaching faster each month.

The only real practice management program around at the
time was Dr. Jim Parker’s and his method was to schedule a new patient three
times a week for 2 weeks, two times a week for 2 weeks and 1 time a week for 2
weeks,  then once a month. The idea was
to build a “maintenance” based practice with a secure stable income.  Sounded great to me – so implement and move
ahead, which I did.  There can be no
doubt about this – it worked, even though there was no clinical justification
for the care plan or the shift in the visit scheduling.  At this point I must remind you that we are
talking about the 1960s time frame so no insurance coverage, no care codes, no
CE credit requirements and a visit fee of $2.00 per visit. To top this off, it
was at the height of the attack on Chiropractic with the local MDs doing
everything they could to discredit you.

Things were not as “rosy” as I had dreamed while in the
shelter of College but I survived and in doing so saw a change going on the
profession. The desire and push within the profession for greater acceptance
was moving Chiropractic toward low back pain management. Then came “Socialized
Medicine” in Canada with the inclusion of Chiropractic services which included
a raise in pay to $4.00 a visit. Well, I thought I had it made and it was just
going to be easy street from here on out. Lesson 37 (I just don’t want to talk
about lesson 2 to 36 – just too painful). What I didn’t see was that we were
limited to 12 visits a year at $4.00 – wait – maintenance based practice at
once a month – hey, no problem – that meant all I needed was 30 patient visits
a day on the once a month plan to generate $2520.00 a month – gravy days!!!!! I
mean I know that gas was about .35 cents a gallon then so $2500 was a lot of
money.  It turned out it wasn’t as much
as I thought. (I was still in student poverty mode). Not only did this place a
huge demand on the need for new patients but also frustration in trying to
schedule patients onto the once a month plan.
As we had sold the public on spinal care and pain management.

I also noticed that all I ever saw in the office were
patients in trouble, and they had high expectations that I would “fix” them in
a few visits, no matter how long their challenge had been going on.

Over the next 20 plus years I saw the fee from
socialized medicine climb very slowly while the cost of operations of the
practice climbed and climbed and climbed.
The profession had agreed to a contract that would not allow us to bill
the patient more than their fee, so, the only answer was to see more patients.
Practices had to see 40 to 50 patients a day to have a survival practice. I got
very good at maintaining a high volume practice and after running at 120 to 130
patients per day I began to hate what I was doing. I was seeing patients with
complaints all day long and the minute I got them out of pain they were gone.
This was not the vision I had when I graduated. This was not the Chiropractic I
had dreamed about so many years earlier.

I have watched the decline of Chiropractic to the point
where Chiropractic offices have become: weight loss centers, supplement
dispensaries, Physical Therapy offices and/or stop smoking clinics, among other
things.  Listen up – I am not questioning
the value of any of these but what the hell happened to Chiropractic? Did
Chiropractic stop getting results? I don’t think so!

It all comes down to just some sound business
fundamentals.   When you lose your unique
marketing position you will get a decline in the return on your investment.
Chiropractic was once the leader in the alternative health care professions.
Today we are not even mentioned. Today the public views us as a strictly back
pain management profession in competition with medical pain killers (more
effective at killing pain) and Physical therapy (that has better insurance

Where do we go from here?

We need to get back to our roots! This does not mean
back to a profession that is only philosophy based – that time has passed us
by. Today is the time of evidence based care. I think I heard someone ask,
“What evidence?”

Today Chiropractic stands at the most critical
crossroads in its history. As a profession and as individuals we have the
opportunity to retreat from the march into the medical model and to restore the
real power of Chiropractic.  Neuroscience
of the last 15 years now supports the basic tenet of Chiropractic – it is the
nervous system that controls the destiny of a person’s health. The search for
the evidence of what we have claimed for over 100 years is finished. The only
question that remains is whether the Chiropractic profession is willing to
stand up and be counted. We are no longer limited to back pain relief or by the
constraints of insurance coverage.

I am watching practices around the world present
Neurologically Based Chiropractic, a concept that I founded fourteen years ago,
and flourish in the times of diminishing practices that are stuck in the pain
relief model.  What are you missing? It
costs nothing to check it out!

I will be doing a series of these “The Truth of the Matter” articles for the DCTree — see the next article in the series HERE.



What Can The DCTree Do For You?

Our mission is simple.  To update the paradigm of modern Chiropractic by empowering all who are involved with us to take up-to-date information and use it to expand their impact, thus expanding the impact of Chiropractic and Chiropractors globally.  The main focus of this project is to effectively share and promote the rapidly expanding movement of Neurologically Based Chiropractic by creating a network of knowledge and access that has never been available before.  This is a collaborative effort that includes networks from around the world made up of practicing Doctors of Chiropractic, DC students, and carefully chosen visionary leaders in the Chiropractic profession.

The goal is for this platform to become the cornerstone for up-to-date discussion topics relevant to current and future Chiropractors alike.

Our intent is to explore:

  • Neurologically Based Chiropractic (NBC)
  • Personal and Practice growth and Prosperity
  • Technology and Neuroscience Implementation
  • Adjusting Mastery and Case Management

Leaders in the Chiropractic profession are jumping on board with the DCTree to continue elevating the profession to new heights.  This project will supply social and professional connections through focused networking opportunities.  Check back often for updates and please start sharing and contributing to the largest network of forward-thinking D.C.’s on the PLANET.

Technology. Application. Planning.

TAP into the Tree